Corporate Social Responsibility (CSR) doesn’t necessarily detract from a firm’s bottom line. On the contrary, recent studies have shown that;
CSR when combined with associated positive marketing can provide share holders with a 3.5 percent increase in stock returns.
Managers often select charitable concerns that connect personally but do not necessarily take into account the broader impact for stakeholders such as employees, customers and suppliers. This in turn poses difficulties in connecting the firm’s charitable efforts with its own objectives and hence gaining any marketing benefits.
Initiatives such as creating diverse workplaces and using sustainable resources often provide opportunities for potent marketing messages and can translate into stronger payoffs as stakeholders connect with the messaging.
We at SocialBox believe that the donation of unused laptops and other items is another such initiative that affords environmental and community benefits that will similarly resonate with corporate stakeholders. As well as the clear environment advantages of keeping such items away from landfills, the “digital empowerment” opportunities provided to local communities through this type of digital inclusion will afford companies with multiple ways to demonstrate positive social contributions.
Please check our press release below where we share this new University study that confirms the expanded benefits of investing in sustainable CSR.
McGill University in Montreal, Canada, has officially proven that the combination of marketing and CSR can provide shareholders with a 3.5 percent gain in stock returns.
More about the study:
More about Socialbox.biz solutions to CSR problems
SocialBox.Biz, a London-based technology social enterprise startup determined to use their expertise and knowledge for the betterment of both the homeless and elderly in accommodation services as well as unaccompanied refugee minors. SocialBox.Biz’s Laptops for the Homeless Initiative works with the homeless in accommodation services for getting them back on track through digital inclusion. SocialBox.Biz delivers working laptops to the individuals registered with homelessness services for providing them access to the working world. In return, participating corporations and businesses witness incredible Corporate Social Responsibility increases.
Host a Laptop Donation Box
The social business venture focuses on partnering with corporations that host laptop donation boxes onsite for increased donation rates from their colleague’s no longer needing the devices. Outdated laptops, tablets, game consoles and accompanying accessories are placed in the donation box and then transported and refurbished via SocialBox.Biz.
Any corporation that participates in the charitable initiative will receive increased CSR ratings with local communities, as well as positive press and marketing exposure to prospective investors, clients and customers. This is a win-win for everyone who chooses to be part of this initiative as more corporations consider the significant monetary gains of pursuing serious CSR by donating their old laptops.
Any office facility interested in the partnership should reach out to SocialBox.Biz via their website.
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